Pinterest can be a tough platform to crack, but it is also a designer favorite due to its visual nature and can be a lot of fun! We’ve analyzed our top 5 performing pins to provide you with some Pinterest quick-tips you can apply to your own Pinterest. Without further ado, here our Pinterest tips for interior designers:
Pinterest Tip #1: Vertical Image Orientation
Of all of our pins, this picture reached the most people at one time. It generated the most buzz for a few reasons: It’s on-trend, an interesting take on Pantone’s color of the year, Greenery. It’s also a striking, high-quality, vertical image, which generally perform best on Pinterest.
Pinterest Tip #2: High Contrast Product Images
This pin generated nearly twice as many click-through’s as any other image on our page. Rather than a catalogue shot with the image isolated on a blank background, it showcases Rejuvenation pendant lamps perfectly, in part because of the dark lighting’s stark contrast to the bright white kitchen. If you’re a product designer or own a shop, and are looking to sell product on Pinterest, the most effective way to do it is with engaging product imagery like this:
Pinterest Tip #3: Utilize Shared Boards
The bedroom image below from designer Jessi D. Miller was one of the most saved pins on our Pinterest by other designers. We saved this pin to one of the shared community boards on Pinterest. These are boards on which multiple people can be invited to pin images to. The benefit of participating in these boards, in addition to getting inspired by other’s, is getting your pins in front of users who may not have otherwise discovered you! (If you’re not ready a member of our shared Pinterest boards, shoot us an email with a link to your Pinterest and we’ll invite you! This is where the networking part of this social media platform comes in.)
Pinterest Tip #4: Rich Descriptions
At first glance, you might be surprised to find the image below was among our MOST engaging images — we certainly were. Upon further inspection, it became clear why: this image had one of the most engaging descriptions of any of our pins, linking back to our blog about the year’s color trends. So quick tip: Add a great description below your image!
Pinterest Tip #5: Give ’em Just a Peek!
This beautiful vignette from designer Barclay Butera’s is one of our most repined pins on Pinterest. It combines a number of the tips from above: It’s a vertical image, is pinned to a shared community board, and includes a short description in the caption. Something else all of our top 5 pins have in common is that they are vignette spaces, mere glimpses into the room, rather than the entire space. It’s the details that perform best!
Pinterest Tips for Interior Designers
Hope you’ve enjoyed our Pinterest tips for interior designers. We’re always interested to learn more — what did we leave out? Which of these helps you grow your Pinterest following?